{"id":1321,"date":"2026-04-23T08:18:50","date_gmt":"2026-04-23T06:18:50","guid":{"rendered":"https:\/\/foodradars.crosss3.eu\/?post_type=resource&#038;p=1321"},"modified":"2026-04-23T08:18:51","modified_gmt":"2026-04-23T06:18:51","slug":"checklist-vente-b2b-de-produits-fermiers-et-de-terroir","status":"publish","type":"resource","link":"https:\/\/foodradars.crosss3.eu\/en\/resource\/checklist-vente-b2b-de-produits-fermiers-et-de-terroir\/","title":{"rendered":"Checklist \u2013 Vente B2B de produits fermiers et de terroir"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"description\">Description<\/h2>\n\n\n<p>Cette checklist pratique accompagne les producteurs fermiers et artisans dans le d\u00e9veloppement de leurs ventes B2B. Construite du point de vue des acheteurs professionnels, elle permet d\u2019identifier les points cl\u00e9s qui influencent leur d\u00e9cision d\u2019achat tout au long du parcours client.<\/p>\n\n\n\n<p><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"objectifs\">Objectifs<\/h2>\n\n\n<p>Structur\u00e9e par grandes \u00e9tapes (visibilit\u00e9 de l\u2019offre, mise en valeur des produits, processus de commande, logistique, paiement et fid\u00e9lisation), elle aide \u00e0 \u00e9valuer ses pratiques, \u00e0 rep\u00e9rer des axes d\u2019am\u00e9lioration concrets et \u00e0 prioriser les actions \u00e0 mettre en place.<\/p>\n\n\n\n<p>Un outil op\u00e9rationnel, directement utilisable sur le terrain, pour renforcer l\u2019attractivit\u00e9 de son offre et am\u00e9liorer la satisfaction des clients professionnels.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"telechargements\">T\u00e9l\u00e9chargements<\/h2>\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/foodradars.crosss3.eu\/wp-content\/uploads\/sites\/3\/2026\/04\/D5.2.1-Tableau-mystery-shoppers-FR.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of D5.2.1 - Tableau - mystery shoppers - FR.\"><\/object><a id=\"wp-block-file--media-02bda54d-de5e-49a7-929f-4010f27a4f63\" href=\"https:\/\/foodradars.crosss3.eu\/wp-content\/uploads\/sites\/3\/2026\/04\/D5.2.1-Tableau-mystery-shoppers-FR.pdf\">D5.2.1 &#8211; Tableau &#8211; mystery shoppers &#8211; FR<\/a><a href=\"https:\/\/foodradars.crosss3.eu\/wp-content\/uploads\/sites\/3\/2026\/04\/D5.2.1-Tableau-mystery-shoppers-FR.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-02bda54d-de5e-49a7-929f-4010f27a4f63\">T\u00e9l\u00e9charger<\/a><\/div>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":1323,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"parent_blog_id":0},"resource_tag":[],"sector":[137],"resource_type":[],"class_list":["post-1321","resource","type-resource","status-publish","has-post-thumbnail","hentry","sector-alimentation-durable-35"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Checklist \u2013 Vente B2B de produits fermiers et de terroir - Food RADARS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/foodradars.crosss3.eu\/resource\/checklist-vente-b2b-de-produits-fermiers-et-de-terroir\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Checklist \u2013 Vente B2B de produits fermiers et de terroir - Food RADARS\" \/>\n<meta property=\"og:description\" content=\"Description Cette checklist pratique accompagne les producteurs fermiers et artisans dans le d\u00e9veloppement de leurs ventes B2B. 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